Entretenimento e mídia

A transformação digital leva as empresas de entretenimento e mídia a embarcar na jornada do consumidor como diferencial competitivo, criando experiências mais convincentes, envolventes e intuitivas.

Como podemos ajudar

A 18ª Pesquisa Global de Entretenimento e Mídia 2017-2021 da PwC revela que empresas que utilizam a tecnologia e a análise de dados para entender os desejos dos consumidores têm mais chances de crescer nos próximos anos. À medida que se adaptam, investem, experimentam e inovam para garantir maiores receitas e participação no mercado, as empresas provocam profundas mudanças em seis áreas de atuação principais.

Da estratégia até a execução, ajudamos nossos clientes a transformar ideias em resultados com base em uma visão multidisciplinar e em nossa ampla experiência no setor. 

 

 

Modelos de negócio

Many segments are at a tipping point where companies must be flexible and innovative to capture new growth streams through emerging business models. For example, in recorded music, labels are reaping big gains in performance rights as streaming becomes the dominant revenue source.

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Conteúdo estratégico

Although there’s a near-perfect correlation between rapid E&M growth and younger populations, content strategies must take account of a multitude of local factors. However, a bigger issue remains content discovery, since companies must penetrate consumers’ personal filtering mechanisms.

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Cadeia de valor

Technological advances, and new consumer behaviors they enable, are redistributing revenues and competitive advantage along the E&M value chain. In response, E&M businesses are building direct, sustainable relationships with consumers through a relentless focus on user experience.

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Transformação digital

Technological change is enabling E&M companies to innovate in product offerings, brands, and business models around the user experience. We see this in fast-growth segments like virtual reality and e-sports, and in many other segments where data is evolving into a form of currency.

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Questões regulatórias

While companies increasingly operate on a global scale, it remains vital to understand the changes afoot at a local level. And while the impacts of regulation are hard to predict, its effects in E&M are often clear – witness giant streaming and e-commerce company deciding not to compete directly in China.

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Deals

The strong flow of E&M deals in 2016 is set to continue – notably capabilities-driven deals to create new revenue streams and enhance the user experience. In particular, we expect an increase in strategic deals focused on data, analytics, technology innovation and live events and experiences.

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Contatos

Estela Vieira
Sócia e líder do setor de Tecnologia, Mídia e Telecomunicações
Tel: +55 (11) 3674 3699
Email

Paolo Pigorini
Sócio
Tel: +55 (11) 3674 8760
Email

Alexandre Eisenstein
Gerente Sênior
Tel: +55 (21) 3232 6138
Email

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