Voices shaping the future

Why challenging times are the right time to innovate

  • Video
  • October 22, 2026

In an interview conducted by Mayra Theis, Partner and Agribusiness Leader at PwC Brazil, Rafael Mioto, President of CNH for Latin America, explains why challenging times can create the right conditions to innovate and how the company’s Brazilian operation is helping to shape its global innovation agenda. 

The conversation explores how CNH combines long-term investment, operational efficiency and disruptive projects, while using Brazil’s scale, diversity and demanding operating conditions to test solutions with global potential. 


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Dirceu Ferreira Junior

Dirceu Ferreira Junior

Partner and leader at PwC Agtech Innovation, PwC Brasil

Mayra Theis

Mayra Theis

Partner and leader of Agribusiness, PwC Brasil

Ben  Wakely

Ben Wakely

Partner for Agribusiness & Consumer Markets Transformation, PwC Brasil

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