Agtech Meeting

11th Edition

October 30–31

 

9 a.m.

Piracicaba (Sao Paulo) 

Agro in Motion: Intersections & Opportunities 

In 2025, Agtech Meeting builds on the premise that climate change, geopolitical dynamics, and artificial intelligence are megatrends reshaping industries, accelerating the creation of new business models, and demanding new forms of leadership. These transformations do not occur in isolation, they cross industry boundaries and create correlations that drive agribusiness forward. 
 
With the theme “Agro in Motion: Intersections & Opportunities”, the event offers a systemic view of the sector, exploring how its connections with the energy, healthcare, logistics, technology, and construction industries are shaping new ways of producing, caring, and feeding. 
 
On October 30–31, in Piracicaba (Sao Paulo), more than 1,700 participants will gather to reflect on how the intersections between agribusiness and other industries are contributing to economic momentum.

Picture: Agtech Meeting 2024

Exploring the spaces

The event environments were designed to inspire, connect, and transform. The thematic stages will be spread across different areas, each with a unique purpose. Meanwhile, the experiences take on new formats, offering immersive opportunities in spaces dedicated to exchange, reflection, and collaboration. 
 
Learn more about each space and its location below:

Picture: Agtech Meeting 2024

Thematic stages

Pecege Auditorium

Technology Park Auditorium

PwC Agtech Innovation Arena

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Experiences

Pecege, Ground floor

Pecege, Ground floor

PwC Agtech Innovation Auditorium

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Exploring the content

local Pecege Event Auditorium

10:00 AM

Opening

Economic reconfiguration: strategic vision for times of change

The opening session of Agtech Meeting 2025 invites our audience to reflect on the paths of the future of agribusiness. The new economy is being shaped by intersections between sectors, emerging technologies and global urgencies. Artificial intelligence, climate change and geopolitical shifts not only challenge traditional models — but they also create new routes for collaboration, innovation and impact. These forces demand new ways of thinking and acting — and invite leaders to take an active role in building more resilient, collaborative and regenerative futures.


11:00 AM

Adaptability & connection: sectors in motion

In a scenario marked by climate change, pressure for sustainable productivity and new ways of financing agriculture, this talk presents a strategic vision on how to connect global trends to the reality of Brazilian farmers. We share examples of innovation and investments applied in the field, foccused on tropical agriculture. The session highlights the importance of building collaborative ecosystems and keeping farmers at the centre of the transformation.


2:00 PM

Make | Agro is Industry

New industrial revolution and AI as a driving force

The Fourth Industrial Revolution is transforming agribusiness through the integration of physical and digital systems. Artificial intelligence applied to production improves yields, reduces losses and optimizes resources. This panel explores how this revolution is reshaping value chains and creating new opportunities. Experts will present real-world cases and discuss pathways to lead this transformation.


3:10 PM

Feed | Agro is Food

Paths to efficient, sustainable and ethical production

Faced with resource scarcity and climate change, agribusiness is seeking new ways to produce efficiently and responsibly. Regenerative technologies and sustainable practices are gaining scale and repositioning Brazil as a global reference. This panel presents concrete cases and invites reflection on the strategic choices that will ensure future food security.


4:20 PM

Care | Agro is Care

Agribusiness as a care agent: nutrition, bioactives & well-being

Care begins in the forest, on the farm, and in the formulation of products that promote well-being. This panel explores how regenerative supply chains, bioactives and functional ingredients are connecting agribusiness to preventive health. Experts will discuss how innovation and inclusion are developing a new care model — one that is more sustainable, transparent and cross-sector.

local Technology Park Auditorium

2:00 PM

Connect and Compute | Agro is connectivity

Foundations for a connected agribusiness

Connectivity is the backbone of digital transformation in the field. This panel explores how the integration of telecommunications and emerging technologies is laying the groundwork for a more efficient agribusiness, intersecting with other value chains. Experts will discuss how cross-sector collaboration is enabling new models of production, monitoring and management — connecting the field to the cloud and the city.


3:10 PM

Fund and Insure | Agro is investment

New ways to allocate risk and capital in agribusiness

The intersection of financial innovation and data intelligence is shaping a more resilient, inclusive and future-ready agribusiness ecosystem. Amid transformations across multiple spheres, the sector demands new strategies to finance production and mitigate risks. This panel proposes a reflection on how emerging technologies, combined with collaborative models, are redefining access to capital and protection in the field.


4:20 PM 

Govern and Serve | Agro is governance

Regenerative governance: collaboration for longevity

The longevity of agribusiness depends on governance models that integrate environmental regeneration, social inclusion and institutional innovation. This conversation brings together business leaders and public agents to discuss how collaboration can strengthen value chains, increase transparency and accelerate the transition to a more just, resilient and regenerative agribusiness.

local PwC Agtech Innovation Arena

15h

Aquisição de startup

 Husqvarna and InCeres: from connection to acquisition

In a rapidly changing environment where constant reinvention is required, having a strong network and the ability to turn strategic encounters into successful partnerships makes all the difference. In this panel, we will explore the journey of Husqvarna and InCeres—from their initial connection to the acquisition—and understand how the combination of global tradition and Brazilian technology is generating real value in the field and creating new possibilities for producers.

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16h20

Tripartite partnership amplifies the results of workforce training in the field 

The impact of the tripartite partnership between Abiove, CropLife Brasil, and Já Entendi Agro on rural workforce training is the focus of this panel. Representatives from the startup and partner organizations will share their contributions and experiences, emphasizing the importance of coordinated efforts in tackling the major challenge of qualifying people at the base of the agribusiness pyramid. The discussion will also explore future opportunities and the business model designed to sustain this innovative collaboration.

local Ground floor of Pecege

3:10 PM

Roundtable A

AI and Robotics in Agriculture and Industry

Mesa B

IoT and Rural Connectivity

Mesa C

Data Integration and Decision-Making

Roundtable D

Digital Transformation Focused on Technology and People

16h20

local PwC Agtech Innovation Auditorium

14h

In light of climate change, what will agribusiness look like in 2035?

In a world where shifting signals demand increasingly agile and conscious responses, the Future Lab proposes a strategic immersion to imagine agribusiness in 2035. Based on the possible developments of climate change and its implications for the sector, participants are invited to take on strategic roles and co-create narratives in interactive rounds that explore identity, actions, alliances, and impact. Using practical Foresight methodologies, the Lab encourages systemic vision, collaboration, and future-oriented decision-making.

local Pecege Event Auditorium

9:00 AM

Fuel and Power | Agro is Energy

Efficiency and scale: how energy remains a strategic flag for agribusiness

The energy transition in agribusiness requires solutions that balance scale, efficiency and operational viability. This panel will address regulatory and technical challenges faced in the field and highlight the role of technology in optimizing consumption and resource management. Experts will discuss collaborative models and public policies that can accelerate this transformation sustainably and at scale.


10:10 AM

Build | Agro is Construction

Rural spaces: agricultural infrastructure and its impacts

Rural infrastructure goes beyond physical structures — it defines the pace and reach of production. With a solid foundation, farmers can decide what to produce, when, and how, while reducing resources consumption. This session focuses on advances in sustainable construction that promote efficiency, well-being and productivity in the field.


11:20 AM

Move | Agro is Mobility

Smart logistics: efficiency, automation and connectivity in agribusiness

Mobility is being driven by megatrends such as low-carbon vehicles, artificial intelligence and climate change. In agribusiness, this translates into solutions ranging from smart tracking to modal integration, autonomous vehicles and logistics apps. This panel brings together experts to discuss how cross-sector collaboration can accelerate the adoption of more connected, efficient and sustainable models.

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12:30 PM

Closing

Economic reconfiguration: strategic vision for times of change

The closing session of Agtech Meeting 2025 invites our audience to reflect on the paths emerging from the major forces reshaping the future of agribusiness and the global economy. After two days of discussions on intersections between agriculture, energy, health, logistics, technology and construction, this talk offers a broader vision of how to lead in times of profound transformation.

local Arena PwC Agtech Innovation

11h

Ecological restoration in practice and cooperation as a fundamental seed

Emphasizing the transformative role of startups working together, this panel highlights the potential for business generation in degraded areas. Through ecological restoration, communities surrounding rural properties have the opportunity to earn extra income, while entrepreneurs can help drive sustainable agribusiness. Currently underway, a project that originated in the Cerrado Sustainable Soy Program (PSSC) brings together four startups: one focused on forest restoration and native seed collection, another on carbon measurement, a third on microbiota mapping, and a fourth on bioinputs.

local Ground floor of Pecege

10:10 AM

Roundtable B

Data for Smarter Logistics Decisions

11:20 AM

Roundtable A

Resource Optimization and Management
local PwC Agtech Innovation Auditorium

9:00h

In light of climate change, what will agribusiness look like in 2035?

In a world where shifting signals demand increasingly agile and conscious responses, the Future Lab proposes a strategic immersion to imagine agribusiness in 2035. Based on the possible developments of climate change and its implications for the sector, participants are invited to take on strategic roles and co-create narratives in interactive rounds that explore identity, actions, alliances, and impact. Using practical Foresight methodologies, the Lab encourages systemic vision, collaboration, and future-oriented decision-making.

Event registrations are closed

Contact us

Dirceu Ferreira Junior

Dirceu Ferreira Junior

Lead Partner PwC Agtech Innovation, PwC Brasil

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