Welcome to the inaugural edition of the PwC Agri-Food in Motion Newsletter.
In this first edition, we explore how open innovation and agri-food tech ecosystems are reshaping global agribusiness.
Drawing on Brazil’s international example, the newsletter highlights how collaboration among farmers, corporates, startups, universities and investors can help build more resilient, productive and sustainable systems. At its core, agribusiness is highly interconnected, spanning multiple value chains and ultimately anchored in the 5Fs: food, feed, fuel, fiber/forest and fund.
Because Brazil is not only one of the world’s major agribusiness producers; it is becoming an important platform for global agribusiness innovation and transformation, connecting tropical production, scale, biodiversity, technology, sustainability and international markets.
Voices shaping the future
This interview brings us a global context of agribusiness, showing how its value chains are being transformed by geopolitics.
Host:
Mayra Theis
PwC Brazil Partner and Agribusiness Leader
Special Guest:
Marcos Troyjo
Diplomat and former President of the BRICS Bank
Open your mind
With a journey around the world, we map the main agri-food tech innovation hubs:
Agri-food innovation ecosystems
Dive deeper
Global innovation ecosystems in agribusiness
By Fabio Pereira, Director at the Agribusiness Center of Excellence at PwC Brazil
Explore how different countries are structuring their innovation ecosystems based on local realities, and the central role of people in transforming businesses
Why innovation matters: Nobel Prize insights for agribusiness
By Leticia Breviglieri, Innovation specialist and Team Leader at PwC Agtech Innovation
Connect the work of Nobel Prize–winning economists with the evolution of agribusiness seeking the methodology of open innovation.
Brazil’s role in global agribusiness
By Agribusiness Center of Excellence at PwC Brazil
After exploring innovation ecosystems around the world, we take a closer look at Brazil — one of the largest and most complex agro-industrial systems globally
Bringing voices together
Our videocast closes the newsletter by combining different voices to connect theory and practice, highlighting how innovation is already present in the field.
At the Table with Stakeholders Series
Episode Smart production without borders: global challenges, local solutions
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