Edition N. 02

How agri-food companies are reinventing themselves

Open Innovation and global ecosystems
  • Newsletter
  • October 20, 2026

Welcome back to PwC Agri-Food in Motion Newsletter. 

In this edition, we explore how companies across the agri-food system are rethinking their business models, operations and strategies in response to changing market conditions. 

Drawing on the experiences of Brazil-based companies operating across borders, the newsletter presents different paths to transformation, from greater efficiency and new avenues for value creation to regulatory changes and evolving consumer demands that are reshaping the entire value chain. 

Together, these developments show how local decisions can shape global strategies and influence the sector’s next cycle. 

Voices shaping the future

This interview shows how CNH is turning market challenges into opportunities to improve efficiency, advance innovation and connect insights from Brazil with its global strategy.

Watch the full interview

Host:

Mayra Theis
PwC Brazil Partner and Agribusiness Leader

Special Guest:

Rafael Miotto
President of CNH for Latin America 

Open your mind

Explore how Brazilian companies are expanding into new areas, building capabilities and creating new sources of value as the agri-food system evolves. 

Founded in 1932 by 23 farmers, Cooxupé is now the world's largest coffee export cooperative, with 22,000 members, and is expanding into the grain market.

Cooxupé: a case of cooperative reinvention

From sugar and ethanol to an integrated food, energy, innovation and logistics platform

Copersucar's transformation story

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Dive deeper 

Implications of the Tax Reform for doing Agribusiness in Brazil 

By Mayra Theis, Partner and Agribusiness leader at PwC Brazil 

The reform is expected to generate financial, technological, and logistical impacts for global players, encouraging a reconfiguration of the agribusiness landscape as companies reassess where to produce, process, and distribute their products. 

Read more

Leading agribusiness companies advance research and innovation in Brazil 

Valor Inovação Brasil | Strategy&    

Find out which companies are leading innovation in Brazilian agribusiness and how Cargill, the top-ranked company in the sector, combines research, technology and customer insights to turn innovation into business results.

Read more

Bringing voices together

Hear how evolving consumer expectations are reshaping products, production models and innovation, from the marketplace to the field. 

At the Table with Stakeholders Series

Episode From consumers to the field: new demands for the food chain 


Subscribe to Agri-Food in Motion Newsletter

The newsletter is a initiative from PwC Agtech Innovation and PwC Brazil’s Agribusiness Industry. Our inaugural edition explores agribusiness innovation ecosystems, Brazil’s role in the evolving geopolitical landscape and the growing impact of open innovation across the sector.

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Contact us

Dirceu Ferreira Junior

Dirceu Ferreira Junior

Partner and leader at PwC Agtech Innovation, PwC Brasil

Mayra Theis

Mayra Theis

Partner and leader of Agribusiness, PwC Brasil

Ben  Wakely

Ben Wakely

Partner for Agribusiness & Consumer Markets Transformation, PwC Brasil

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