PwC Announces Launch of Google Cloud AI Experience Zone in Brazil

São Paulo, Brazil – September 10, 2025 – PwC announced Brazil’s first Google Cloud AI Experience Zone, expanding the firm’s global collaboration with Google Cloud by bringing cutting-edge artificial intelligence to organizations across Latin America.

The initiative builds on the strong momentum of the collaboration, which has already delivered more than 120 AI agents to help clients accelerate transformation, and established Google Cloud AI Experience Zones around the world. These dedicated environments give business leaders hands-on access to advanced technologies such as Google’s Gemini models and Google Cloud’s Vertex AI platform, to help drive innovation, efficiency, and growth. 

Alan Dias, PwC Partner Alliances and AI Leader, emphasized that the new space will be designed to move ideas into action: “The AI Experience Zone will foster an environment that promotes experimentation, accelerates AI adoption, and empowers organizations across Brazil and Latin America to reimagine their businesses while achieving meaningful outcomes.”

“We’re excited to expand our collaboration with PWC to help enterprises across Latin America successfully adopt, deploy, and optimize Google Cloud’s AI,” said Javier Carrique, Director of LATAM Partner Ecosystem & Channels at Google Cloud. “Together, we will empower businesses to use AI to accelerate innovation, boost efficiency, and deliver better outcomes for their customers.”

The Brazil AI Experience Zone will serve as a collaborative hub where companies can test innovative solutions, experiment with Google Cloud’s latest AI capabilities, and co-create new business models. While designed to benefit organizations across industries, the space, as part of PwC Brazil’s Advisory practice’s Agtech Innovation, will also play a pivotal role in advancing Brazil’s critical agribusiness sector—helping producers, supply chains, and related industries adopt AI to boost productivity, improve sustainability, build resilience and enhance agribusiness value chains.

This expansion reinforces PwC’s global commitment to building trust through technology and delivering sustainable outcomes with positive impact for both business and society. To learn more and see these innovations in action, visit PwC and Google Cloud at the Google Cloud Summit in Brazil.